How to Plan Your Sourcing Strategy

Author: Halley Harrelson Published: October 2022


How to plan your sourcing strategy

Companies typically list effective recruitment as one of their top priorities. Hiring the right candidate for a role has never been more essential.

Tips for an effective sourcing strategy:

1. Understand the difference between sourcers and recruiters. Sourcers find and qualify new candidates. Recruiters handle the process from when a candidate is considered interested in the role to when they are hired.

2. Plan your sourcing strategy. Take time to analyze the job’s requirements. Then, build the ideal candidate profile.

3. Know the job requirements. Before starting the search, you should understand every inch of the job requirements.

4. Start the search with former candidates.

5. Begin your sourcing pipeline.

6. Maintain your sourcing pipeline. This will help you save time in the future.

7. Add candidates to the pipeline immediately.

8. Look for candidates for future job openings. Encourage sourcers and recruiters to always be on the lookout for new candidates.

9. Expand your search.

10. Be aware of passive candidates.

11. Keep track of your sourcing metrics.

12. Build your employer brand. Market your company toward your target group.

13. Use social media. Social media is a great way to market to your target group.

14. Think about hiring internally. Why not see if you can source existing talent?

15. Remember employee referrals. Ask your employees for referrals.

16. Use AI in sourcing. Source from databases that use artificial intelligence. You may benefit from AI sourcing in two ways – automation and accuracy.


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