A COMPREHSIVE GUIDE TO HIRING A MARKETING DIRECTOR
Marketing Director Job Description
We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
Marketing Director Responsibilities
Build our digital marketing roadmap
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Measure ROI and KPIs and prepare budget
Develop specific campaigns to create and maintain high levels of customer interaction
Oversee our social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments
Marketing Director Requirements
Proven work experience as a Digital marketing director
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
BSc degree in Marketing, Digital technologies or relevant field
How to Hire a Marketing Director
The interview process provides hiring managers and professionals the opportunity to assess the candidates for these high-achieving qualities. In addition, HR professionals can delve deep into topics related to the candidate’s education, experience, and skills.
Ask your Marketing Director candidates the following compelling interview questions to start the discussion:
Which companies do you think are our biggest competitors? ...
Who is our audience and what would you do to increase our customer base?
What marketing software (e.g. CRM) do you use?
What are the most effective SEO practices to optimize online content?
What metrics do you track on a regular basis?
In the end, there are numerous Marketing Director interview questions you could ask. So don’t limit your questions to these five. Ask the candidate questions tailored to your specific business to see whether they could perform well in your company or whether or not they would be an excellent cultural fit.
Marketing Director Salary
The average salary for a Marketing Director is $105,672.
Find Your Marketing Director More Efficiently!
There are so many factors that go into finding and hiring the perfect candidate for a Marketing Director position. So why not make it easier by using a top staffing firm?
For more than a decade, The BestLogic Staffing team has championed business success through extensive consultations to pinpoint individuals and personalities that grow businesses. The BestLogic Staffing partners with your leadership team to learn about the company’s mission and values, and determine what success looks like for your company. Using this information, The BestLogic Staffing performs an exhaustive search to find the best candidate(s) for your business.
Through this process, BestLogic Staffing embodies its mission to build connections that align candidates and stakeholders with similar purpose-driven values. Contact the BestLogic Staffing online or call 860 251 9593 to start your partnership with BestLogic Staffing and find your next Marketing Director!